Write a Referral Ask
Added 2026-11-02
Give a clear picture of who and a forwardable line, so asking costs them little.
I want to ask a happy customer for a referral (context below). Write a request: 1) thank them and name the specific value they mentioned; 2) describe the ideal person to be introduced — industry, size, current pain; 3) give one line they can forward verbatim; 4) explain how I will follow up without pestering them; 5) close without pressure. Under 120 words, and it should not read like a mass message.
Site original
Chinese original
How to use
转介绍请求的关键是「让对方只要转发一句话」。
Try tweaking it
- Write one selling point for three readers: beginner, expert, decision maker.
- Replace "compelling" with a structure: pain, proof, action.
What you should get
- Several versions by channel or reader
- The claim and proof behind each version
Common mistakes
- Asking for "more compelling copy" and getting adjectives instead of facts.
- Letting it invent user counts or reviews — a risk the moment you publish.
How to check the output
- Claims are specific and checkable, without empty adjectives.
- No invented sales, user counts or reviews.
Where it works
- Good for: writing one selling point in several channel voices, then comparing which is most specific.
- Watch out: never let it fabricate sales, user counts or reviews — leave unknown numbers blank.