Write the Landing Page Above the Fold
Added 2026-11-01
State the offer, the audience and the next step in five seconds.
I need the above-the-fold section of a landing page; product details below. Output: 1) a headline of 12 words or fewer stating the outcome; 2) a subheadline of 30 words or fewer saying who it is for and how; 3) one primary button label starting with a verb, six words max; 4) three trust elements — a number, a case, a guarantee — one line each; 5) the most likely reason someone does not click and one line to remove it; 6) what from my product details should not be above the fold. No feature lists.
Site original
Chinese original
How to use
首屏只回答三件事：给我什么、给谁、下一步。
Try tweaking it
- Write one selling point for three readers: beginner, expert, decision maker.
- Replace "compelling" with a structure: pain, proof, action.
What you should get
- Several versions by channel or reader
- The claim and proof behind each version
Common mistakes
- Asking for "more compelling copy" and getting adjectives instead of facts.
- Letting it invent user counts or reviews — a risk the moment you publish.
How to check the output
- Claims are specific and checkable, without empty adjectives.
- No invented sales, user counts or reviews.
Where it works
- Good for: writing one selling point in several channel voices, then comparing which is most specific.
- Watch out: never let it fabricate sales, user counts or reviews — leave unknown numbers blank.