Write a Lead Magnet for the Right People
Added 2026-11-04
Filter with a specific problem, not with "free bundle".
I need a lead magnet (product and audience below). Do: 1) pick one specific problem the target user hits today; 2) recommend a format — checklist, template, calculator, case — and why; 3) write the title and one-line description; 4) say which people it will filter out, which is good; 5) add the next step after download. Do not build a generic industry whitepaper.
Site original
Chinese original
How to use
引流材料的作用是筛选，不是尽量多收邮箱。
Try tweaking it
- Write one selling point for three readers: beginner, expert, decision maker.
- Replace "compelling" with a structure: pain, proof, action.
What you should get
- Several versions by channel or reader
- The claim and proof behind each version
Common mistakes
- Asking for "more compelling copy" and getting adjectives instead of facts.
- Letting it invent user counts or reviews — a risk the moment you publish.
How to check the output
- Claims are specific and checkable, without empty adjectives.
- No invented sales, user counts or reviews.
Where it works
- Good for: writing one selling point in several channel voices, then comparing which is most specific.
- Watch out: never let it fabricate sales, user counts or reviews — leave unknown numbers blank.