Decide Which Channel to Invest In First
Added 2026-11-04
Pick the channel that gives feedback fastest, not the biggest one.
We are starting channel investment with a limited budget (context below). Help me choose: 1) three candidate channels and how fast each teaches you something — how long until usable data; 2) which channel gives the most attributable feedback; 3) a small-budget test design — budget, duration, success criteria; 4) which channels look cheap but cost more per customer; 5) the condition for switching channels after failure. Do not choose only by where the users are.
Site original
Chinese original
How to use
第一笔渠道预算买的是「学习速度」，不是「曝光量」。
Try tweaking it
- Write one selling point for three readers: beginner, expert, decision maker.
- Replace "compelling" with a structure: pain, proof, action.
What you should get
- Several versions by channel or reader
- The claim and proof behind each version
Common mistakes
- Asking for "more compelling copy" and getting adjectives instead of facts.
- Letting it invent user counts or reviews — a risk the moment you publish.
How to check the output
- Claims are specific and checkable, without empty adjectives.
- No invented sales, user counts or reviews.
Where it works
- Good for: writing one selling point in several channel voices, then comparing which is most specific.
- Watch out: never let it fabricate sales, user counts or reviews — leave unknown numbers blank.