Write a Fair Competitor Comparison Page
Added 2026-11-04
Admitting where the competitor wins makes the rest believable.
I need a comparison page against a competitor (product info below). Do: 1) define five dimensions and why they matter; 2) describe both sides on the same standard; 3) state clearly where the competitor is better and who should choose it; 4) point out where overclaiming costs trust; 5) give a decision checklist for which one fits. No disparaging language.
Site original
Chinese original
How to use
对比页的说服力，来自你敢说「什么情况下选对方」。
Try tweaking it
- Write one selling point for three readers: beginner, expert, decision maker.
- Replace "compelling" with a structure: pain, proof, action.
What you should get
- Several versions by channel or reader
- The claim and proof behind each version
Common mistakes
- Asking for "more compelling copy" and getting adjectives instead of facts.
- Letting it invent user counts or reviews — a risk the moment you publish.
How to check the output
- Claims are specific and checkable, without empty adjectives.
- No invented sales, user counts or reviews.
Where it works
- Good for: writing one selling point in several channel voices, then comparing which is most specific.
- Watch out: never let it fabricate sales, user counts or reviews — leave unknown numbers blank.