Write a Newsletter Welcome Sequence
Added 2026-11-04
Three emails: value, expectations, and the right to leave.
I need a three-email welcome sequence for new subscribers (topic below). Do: 1) the first gives one immediately useful method; 2) the second sets expectations — what they will get and how often; 3) the third gives control — what they want, do not want, how to unsubscribe; 4) each under 200 words with one clear action; 5) name the three most common welcome-sequence mistakes. Do not make all three pitches.
Site original
Chinese original
How to use
欢迎序列的第一目标是「被读完」，不是「被购买」。
Try tweaking it
- Write one selling point for three readers: beginner, expert, decision maker.
- Replace "compelling" with a structure: pain, proof, action.
What you should get
- Several versions by channel or reader
- The claim and proof behind each version
Common mistakes
- Asking for "more compelling copy" and getting adjectives instead of facts.
- Letting it invent user counts or reviews — a risk the moment you publish.
How to check the output
- Claims are specific and checkable, without empty adjectives.
- No invented sales, user counts or reviews.
Where it works
- Good for: writing one selling point in several channel voices, then comparing which is most specific.
- Watch out: never let it fabricate sales, user counts or reviews — leave unknown numbers blank.