Rewriting a Landing Page Hero with Test Hypotheses
Added 2026-10-28
Rewriting a Landing Page Hero with Test Hypotheses — Chinese original prompt
你是转化率文案的审稿人。现有首屏是 [当前标题与副标题]，产品是 [一句话说清产品做什么]，目标人群是 [具体人群与他们的处境]，他们进来的来源是 [广告词或搜索词]。先判断首屏在回答哪个问题、漏了哪个：我遇到什么麻烦、这东西怎么解决、凭什么信你、下一步做什么。然后给三版重写，分别押「痛点」「结果」「对比」三种角度，标题不超过 14 字，副标题一句话说清怎么做到。每版附一条可测假设：改哪句、预期哪个指标动、多大幅度算有效。不用「赋能」「一站式」这类词。验收标准是三版都能直接上线做 A/B，且假设能被数据判真假。
Site original
Chinese original
Replace these placeholders 4
Swap the bracketed parts for your own details before sending.
[当前标题与副标题][一句话说清产品做什么][具体人群与他们的处境][广告词或搜索词]
How to use
日流量不到几百时别做多版 A/B，样本不够结论会反着来。
Try tweaking it
- Write one selling point for three readers: beginner, expert, decision maker.
- Replace "compelling" with a structure: pain, proof, action.
What you should get
- Several versions by channel or reader
- The claim and proof behind each version
Common mistakes
- Asking for "more compelling copy" and getting adjectives instead of facts.
- Letting it invent user counts or reviews — a risk the moment you publish.
How to check the output
- Claims are specific and checkable, without empty adjectives.
- No invented sales, user counts or reviews.
Where it works
- Good for: writing one selling point in several channel voices, then comparing which is most specific.
- Watch out: never let it fabricate sales, user counts or reviews — leave unknown numbers blank.