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Following up after a trade show

Added 2026-10-28

Following up after a trade show — Chinese original prompt

你是 B2B 市场负责人。我刚参加完 [展会名称],目标是 [获客/品牌/找代理],拿到 [名单数量] 条线索,现场记录是 [每条聊了什么、拿了什么资料、对方角色],销售每周能投入 [销售每周可投入小时数] 跟进。请给:1)A/B/C 分层规则,标准要能用名单字段判断,不靠感觉;2)A 类 48 小时内的第一条消息,必须引用对方在展位上说过的具体内容,写三个不同行业的版本;3)B 类的七天跟进节奏,每步写目的;4)C 类什么条件下直接放弃;5)交给销售的信息包包含哪几项。消息要像人写的,不要「感谢莅临」这种群发句。
Site original

Chinese original

Replace these placeholders 5

Swap the bracketed parts for your own details before sending.

  • [展会名称]
  • [获客/品牌/找代理]
  • [名单数量]
  • [每条聊了什么、拿了什么资料、对方角色]
  • [销售每周可投入小时数]
How to use

没有现场记录的线索别硬发,群发一次这批名单就废了。

Try tweaking it

  • Write one selling point for three readers: beginner, expert, decision maker.
  • Replace "compelling" with a structure: pain, proof, action.

What you should get

  • Several versions by channel or reader
  • The claim and proof behind each version

Common mistakes

  • Asking for "more compelling copy" and getting adjectives instead of facts.
  • Letting it invent user counts or reviews — a risk the moment you publish.

How to check the output

  • Claims are specific and checkable, without empty adjectives.
  • No invented sales, user counts or reviews.

Where it works

  • Good for: writing one selling point in several channel voices, then comparing which is most specific.
  • Watch out: never let it fabricate sales, user counts or reviews — leave unknown numbers blank.

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