Decide Whether to Enter a New Market
Added 2026-11-04
Check entry cost and localisation demands before market size.
We are considering a new market (details below). Do: 1) list the fixed and ongoing costs of entry; 2) judge what localisation the product needs — language, payment, compliance, channels; 3) propose a minimal test without hiring a team or buying ads; 4) point out the obstacle most likely underestimated; 5) give a metric that would tell us within three months whether to continue. Do not start from market size.
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How to use
新市场的第一道门槛通常不是需求，是本地化成本。
Try tweaking it
- Have it state how the hypothesis could be falsified before discussing execution.
- Split the plan into a one-week testable experiment.
What you should get
- A small testable experiment with a failure threshold
- Costs, risks, and what needs outside confirmation
Common mistakes
- Asking for a "full business plan" and getting unverifiable optimistic assumptions.
- No failure threshold, so you never know whether to continue.
How to check the output
- There is a clear failure threshold, testable within a week.
- Costs, assumptions and risks are listed separately.
Where it works
- Good for: turning business assumptions into a small testable experiment with a failure threshold first.
- Watch out: for pricing, contracts and legal points, treat output as a draft needing professional review.