Turn a Feature into a Benefit Line
Added 2026-11-02
From what it has to what you can now do — one line per feature.
Here is my product's feature list. Rewrite each as a benefit line: 1) format — feature, so you can, which saves or avoids what; 2) under 25 words each, no technical nouns; 3) mark the three that belong above the fold; 4) point out which feature has no clear benefit and may not deserve promotion; 5) give a test: read the benefit line to someone who has never heard of the product and see if they can repeat it back.
Site original
Chinese original
How to use
功能是「我们做了什么」，利益是「你能少做什么」。
Try tweaking it
- Write one selling point for three readers: beginner, expert, decision maker.
- Replace "compelling" with a structure: pain, proof, action.
What you should get
- Several versions by channel or reader
- The claim and proof behind each version
Common mistakes
- Asking for "more compelling copy" and getting adjectives instead of facts.
- Letting it invent user counts or reviews — a risk the moment you publish.
How to check the output
- Claims are specific and checkable, without empty adjectives.
- No invented sales, user counts or reviews.
Where it works
- Good for: writing one selling point in several channel voices, then comparing which is most specific.
- Watch out: never let it fabricate sales, user counts or reviews — leave unknown numbers blank.