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Price a New Service

Added 2026-10-30

Given cost, customer value and competition, get three pricing tiers plus how to validate them.

I am pricing a new service. I will give delivery cost, value to the customer, prices of alternatives, and the target customer. Do: 1) three tiers (entry, core, premium) with who each is for, what it includes, and gross margin; 2) which price point will most likely cause hesitation and why; 3) two ways to validate pricing within two weeks without a big campaign; 4) one mistake most people make when pricing this kind of service.
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How to use

先定三档再谈具体数字,比拍一个价更好卖。

Try tweaking it

  • Have it state how the hypothesis could be falsified before discussing execution.
  • Split the plan into a one-week testable experiment.

What you should get

  • A small testable experiment with a failure threshold
  • Costs, risks, and what needs outside confirmation

Common mistakes

  • Asking for a "full business plan" and getting unverifiable optimistic assumptions.
  • No failure threshold, so you never know whether to continue.

How to check the output

  • There is a clear failure threshold, testable within a week.
  • Costs, assumptions and risks are listed separately.

Where it works

  • Good for: turning business assumptions into a small testable experiment with a failure threshold first.
  • Watch out: for pricing, contracts and legal points, treat output as a draft needing professional review.

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