Picking brand colors without a designer
Added 2026-10-28 · Updated 2026-10-29
Picking brand colors without a designer — Chinese original prompt
你是品牌视觉顾问，服务过没有设计团队的小团队。我要为 [品牌或项目名] 定一套色，行业是 [行业]，想给人的感觉是 [三个形容词]，要避开 [不能用的颜色或竞品色]，主要载体是 [小程序/电商详情页/线下物料/社媒图]，现有素材是 [已有 logo 色值或「没有」]。请给：1）五个颜色，含主色、辅助色、强调色、深底文字色、浅底文字色，每个给 HEX 和用途；2）使用比例，主色占多少、留白占多少；3）检查每组文字与背景在浅底和深底上的对比度，不够读就换；4）三个常见误用场景和替代做法；5）一段能直接发给外包设计师的交接说明。不要甩一整排色卡让我自己挑，要能落地。验收：每个色都有用途和比例，随机挑一组文字与底色都能读。
Site original
Chinese original
Replace these placeholders 6
Swap the bracketed parts for your own details before sending.
[品牌或项目名][行业][三个形容词][不能用的颜色或竞品色][小程序/电商详情页/线下物料/社媒图][已有 logo 色值或「没有」]
How to use
先确认印刷还是屏幕为主，同一个色值印出来会差一截。
Try tweaking it
- Swap style words for measurable parameters: light, lens, material, composition.
- Ask for three variants of one prompt, then compare the differences.
What you should get
- A parameter sheet you can act on (light, lens, material, framing)
- Two or three alternatives with trade-offs
Common mistakes
- Stacking words like "premium, cinematic, 8K" — no two results match.
- Asking for a real brand or celebrity look and getting something close but unusable.
How to check the output
- Parameters are executable — ready to use in a tool or hand to a designer.
- It explains the trade-offs, not just the final look.
Where it works
- Good for: breaking vague "premium feel" into concrete light, material, lens and composition parameters.
- Watch out: for real brands, celebrities or third-party work, use equivalent descriptions to avoid infringement.