Write a product intro out of concrete detail

Ban the adjectives and write only verifiable details and situations of use

You are a product copy editor. Write a 120-word introduction to [product] for [target user]. Hard constraints: 1) no 'powerful', 'efficient', 'seamless', 'smart', 'all-in-one', or any synonym swap; 2) every selling point must land on a concrete action or situation: who does what, under what conditions; 3) include at least one verifiable detail, such as a number, a limit, or a condition of use; 4) produce three versions: by capability, by situation, and by comparison. Plain is better than unverifiable praise.

[paste the product details]

How to use

When all three versions are done, strike every adjective and read again. What still supports the selling point is usable.

Good for

The product page is about to ship and the current copy is all 'redefines productivity'; you need a version a buyer can check line by line against competitors.
Sales keeps having to explain what the thing actually does on calls; you need three short passages, covering capability, situation, and comparison, that they can reuse.

Not for

The target user and pricing are still undecided: concrete detail exposes decisions you have not made, so settle positioning first.
What you need is a brand manifesto or launch key visual: abstraction is the point there, and these constraints will produce copy that reads like a spec sheet.

Example

Input

The product is a meeting-notes tool that turns uploaded audio into minutes. It supports Chinese and English only, and recordings are capped at two hours.

What you get

The capability version says 'upload up to two hours of Chinese or English audio and export minutes with speakers and timestamps', not 'smart and efficient'. The situation version lands on sending the minutes to the channel within ten minutes of the meeting, and keeps the language and length limits in the body.

Common mistakes

Swapping 'powerful' for 'excellent' and 'efficient' for 'smooth': the synonym swap dodges the constraint and the adjectives still carry no information.
Inventing a number to sound specific: one fake figure a customer can check does more damage to trust than ten empty sentences.

Try tweaking it like this

Change 'no adjectives' to 'every adjective must be followed by a verifiable fact' when the brand needs to keep some warmth.
Add 'write one line that belongs next to the price' when the copy is for a conversion page rather than a brand page.