Write a Design Brief with a Success Criterion
Added 2026-11-01
Do not describe beauty; state what the design should make people do and how you will know it worked.
I need a design for a page, poster or cover (details below). Turn it into a brief: 1) audience and context of use; 2) the one behaviour it should drive — clicking, signing up, remembering something; 3) checkable success criteria, for example a person can say what the button does within five seconds; 4) brand, size and technical constraints that must be respected; 5) three references and why each is relevant; 6) what is mandatory versus open for interpretation. Do not use unverifiable words like "premium feel".
Site original
Chinese original
How to use
设计 brief 的成功标准，是能测的行为而不是形容词。
Try tweaking it
- Swap style words for measurable parameters: light, lens, material, composition.
- Ask for three variants of one prompt, then compare the differences.
What you should get
- A parameter sheet you can act on (light, lens, material, framing)
- Two or three alternatives with trade-offs
Common mistakes
- Stacking words like "premium, cinematic, 8K" — no two results match.
- Asking for a real brand or celebrity look and getting something close but unusable.
How to check the output
- Parameters are executable — ready to use in a tool or hand to a designer.
- It explains the trade-offs, not just the final look.
Where it works
- Good for: breaking vague "premium feel" into concrete light, material, lens and composition parameters.
- Watch out: for real brands, celebrities or third-party work, use equivalent descriptions to avoid infringement.