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Turn a Successful Delivery into a Case Study

Added 2026-10-30

Use problem, approach, result, customer quote — avoid self-congratulatory cases.

We delivered a project for a client and I want a case study. I will give the client context, the original problem, what we did, result numbers, and things the client said. Write 600 words: 1) open with the client's problem, not our product; 2) three key moves, each explaining why; 3) only verifiable result numbers with time ranges; 4) quote the client verbatim if available, never invent quotes; 5) end with who this approach fits and who it does not — not "contact us".
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How to use

案例的说服力来自「为什么这么做」,不是结果数字。

Try tweaking it

  • Have it state how the hypothesis could be falsified before discussing execution.
  • Split the plan into a one-week testable experiment.

What you should get

  • A small testable experiment with a failure threshold
  • Costs, risks, and what needs outside confirmation

Common mistakes

  • Asking for a "full business plan" and getting unverifiable optimistic assumptions.
  • No failure threshold, so you never know whether to continue.

How to check the output

  • There is a clear failure threshold, testable within a week.
  • Costs, assumptions and risks are listed separately.

Where it works

  • Good for: turning business assumptions into a small testable experiment with a failure threshold first.
  • Watch out: for pricing, contracts and legal points, treat output as a draft needing professional review.

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