When the client says it's too expensive
Added 2026-10-29
When the client says it's too expensive — Chinese original prompt
你是带过高客单销售团队的人。客户原话是「[客户的原话，比如太贵了/预算不够/别家更便宜]」，我的产品是 [产品与服务]，报价 [报价]，客户拿来对比的是 [竞品或替代方案]，决策人是 [角色与关注点]，我最多能让到 [让价空间或「不能让」]。请：1）把这句话归到比价、预算不足、价值没讲清、拖延四类中的哪几类，给出判断依据；2）每类给一句追问，先把真实原因问出来；3）给回应结构：先接住、再换个算法、给一个证据、落到下一步，每步写一句示例；4）标出能让的步和不能让的线；5）写清这轮之后该记录哪三个信息。不要贬低竞品，也不要承诺做不到的事。验收：每类异议都有追问和下一步，不靠让价收场。
Site original
Chinese original
Replace these placeholders 6
Swap the bracketed parts for your own details before sending.
[客户的原话，比如太贵了/预算不够/别家更便宜][产品与服务][报价][竞品或替代方案][角色与关注点][让价空间或「不能让」]
How to use
客户还没说清对比对象时，任何解释都是在猜，先问再答。
Try tweaking it
- Write one selling point for three readers: beginner, expert, decision maker.
- Replace "compelling" with a structure: pain, proof, action.
What you should get
- Several versions by channel or reader
- The claim and proof behind each version
Common mistakes
- Asking for "more compelling copy" and getting adjectives instead of facts.
- Letting it invent user counts or reviews — a risk the moment you publish.
How to check the output
- Claims are specific and checkable, without empty adjectives.
- No invented sales, user counts or reviews.
Where it works
- Good for: writing one selling point in several channel voices, then comparing which is most specific.
- Watch out: never let it fabricate sales, user counts or reviews — leave unknown numbers blank.