Design a Discount That Does Not Become the Price
Added 2026-11-05
A discount that becomes the new normal is the most expensive marketing mistake.
I am considering a promotion: [product, price, goal, past discounts]. Design the discount: 1) first decide what it is meant to buy — clearing stock, new customers, repeat purchase, testing price elasticity; 2) give three mechanisms that do not damage the price — conditional eligibility, channel limits, gifts or service instead of a cut — and what goal each fits; 3) name the discount styles that teach users to wait: recurring sales, no-threshold coupons, always-available codes; 4) design the exit: how to return to full price and what to tell people who already bought; 5) give the long-term price metrics — average order value, dependence on discounts, repurchase interval; 6) say which discount you should not run.
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Replace these placeholders 1
Swap the bracketed parts for your own details before sending.
[product, price, goal, past discounts]
How to use
A discount sells this one purchase; it should not reset the anchor.
Try tweaking it
- Write one selling point for three readers: beginner, expert, decision maker.
- Replace "compelling" with a structure: pain, proof, action.
What you should get
- Several versions by channel or reader
- The claim and proof behind each version
Common mistakes
- Asking for "more compelling copy" and getting adjectives instead of facts.
- Letting it invent user counts or reviews — a risk the moment you publish.
How to check the output
- Claims are specific and checkable, without empty adjectives.
- No invented sales, user counts or reviews.
Where it works
- Good for: writing one selling point in several channel voices, then comparing which is most specific.
- Watch out: never let it fabricate sales, user counts or reviews — leave unknown numbers blank.