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A kit dealers can actually use

Added 2026-10-29

A kit dealers can actually use — Chinese original prompt

你是做渠道市场的负责人。我们要把 [产品/活动] 推给 [经销商类型与数量],他们常用渠道是 [门店海报、朋友圈、短视频、团购群、地推],总部现有素材是 [主视觉、卖点、价格政策、产品图]。请:1)把物料分成「直接用」「改一句就能用」「必须自己做」三层,各列清单;2)每份物料写清尺寸、文案、可替换字段(店名、电话、地址)和不可改的红线;3)给一页使用说明,用他们的语言,不写品牌术语;4)设计一个反馈回收方式,让我们知道哪份物料真被用了;5)指出哪些物料发下去大概率会被丢掉,为什么。验收:经销商不改设计、不找设计师,十分钟内能发出去一条。
Site original

Chinese original

Replace these placeholders 4

Swap the bracketed parts for your own details before sending.

  • [产品/活动]
  • [经销商类型与数量]
  • [门店海报、朋友圈、短视频、团购群、地推]
  • [主视觉、卖点、价格政策、产品图]
How to use

物料发下去没人用,往往是可改字段给得太少。

Try tweaking it

  • Write one selling point for three readers: beginner, expert, decision maker.
  • Replace "compelling" with a structure: pain, proof, action.

What you should get

  • Several versions by channel or reader
  • The claim and proof behind each version

Common mistakes

  • Asking for "more compelling copy" and getting adjectives instead of facts.
  • Letting it invent user counts or reviews — a risk the moment you publish.

How to check the output

  • Claims are specific and checkable, without empty adjectives.
  • No invented sales, user counts or reviews.

Where it works

  • Good for: writing one selling point in several channel voices, then comparing which is most specific.
  • Watch out: never let it fabricate sales, user counts or reviews — leave unknown numbers blank.

Included in

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